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Harrisfest Advertising

Harrisfest is the annual rock concert at Townsend Harris High School. I was the art director for the 2010 advertising campaign for the concert. We used colored tape to spell out "HARRISFEST" on the hallway in front of the elevators on each floor. We also did several outlines of people playing guitar and bass. As a teaser, we did one of these stencils in a classroom after school. Everyone was talking about it the next day. So when we wrote out the rest of the letters in the hallway, everyone knew Harrisfest was coming. Along with these tape installations, I created pseudo-caution signs that we posted around the school, along with caution tape spanning hallway sections.