Make Happy Happen is a website I created in the fall of 2011 that facilities personal promises, promotes social sharing to inspire others, and provides relevant, local resources to help users act on their promises.The site is a response to the corporate greed and shopping frenzies of the holiday season, which shields us from the fact many families cannot afford new toys for their children, and for the sick, homeless, and lonely, the holidays can be the most trying time of the year.Make Happy Happen is an attempt to get people to do good deeds rather than buy needless trinkets.The site uses the Facebook and Twitter APIs for social login, which attaches your name and profile picture to your promise. Users have the option of sharing their promise with their friends and followers. To help users find ways to fulfill their promise, the site looks for keywords in promises and searches for relevant resources. Using the user's location from their Facebook or Twitter profile, or their browsers's geolocation API, users are presented with a map of local resources that relate to their promise. For example, if I promised to "help an elderly neighbor," I would see a map of nursing homes in my area, along with their contact information.Coverage:  amNY  School of Visual Arts Blog/Email Blast  SVA Graphic Design and Advertising Blog  Cooper-Hewitt National Design Museum Twitter  EdGeeks.com  Nourish Fashion ShowLive site

Housecalls Tutoring is a college-prep and general tutoring service in New York City. I designed the website, developed a custom content management system, and designed the logo and stationary, including an envelope and letterhead. Live site

Posters and collateral material for the Citywide High School Fair, an annual Department of Education event that provides middle school students with information regarding high school programs. Printed 2x3 feet and displayed outside the fair.

The Newsies! is a high school journalism competition hosted by Baruch College. This is my winning logo in their design contest, accompanied by several iterations. The logo contest was judged by Kris Kiger, EVP, Managing Director, Visual Design at R/GA. The logo was used on The Newsies! website, the Daily News website, and printed on promotional materials and tote bags.

As a continuation of 2010's Festival of Nations identity, this project focuses on the breadth of culture and the Earth. It emphasizes our unity has a human race, as well as creating the sense that the celebration is about to land and make a splash.

Festival of Nations is a annual celebration of culture at Townsend Harris High School. I was asked to do the identity for the project, which consists of a logo, invitations, and a poster. I focused on the city has a beacon of the modern era: futuristic typography that is meant to have just landed from space is set in urban settings to create the sense that something big has just arrived. The 2011 identity will further explore this theme.

These are several business cards for my mom's various areas of activity. The goal was to create distinct aesthetic qualities while retaining a cohesive identity. The cards are designed to complement each other in terms of color: if they are placed next to each other horizontally, the colors connect on either side of the middle card.

This is my personal logo, a symbol of a bird wrapping its wings around the negative image of a heart. It is meant to symbolize my emphasis and esteem for peace and humanity.

Visual design for my first set of business cards.

As a practice exercise, I posted a Facebook status that offered a free personal logo to anyone who liked the status. These are the logos I created in this exercise, before the number of likes got out of hand and I had to stop accepting requests. Most of the concepts are based on a personality trait or favorite brand, while some are experimentations in typography and form.